About the concept

About Save Driverly for the customer service interface. The name of the insurance company is You First Insurance Company. Do you have a better name that isn’t so corporate or too on the nose?

You First Insurance Company is a developing Michigan-first auto-insurance concept investigating whether demonstrated responsible-driving history can support compelling customer value without making continuous behavioral surveillance the central qualification mechanism.

The work begins with evidence: preserving sources, separating verified findings from anecdotes and hypotheses, listening to drivers, and testing whether demand and insurance economics can support an authorized future program.

You First is not currently offering, binding, issuing, or underwriting insurance through this website. Research participation is not an application, quote, binder, policy, or guarantee of eligibility, coverage, premium, savings, or pilot selection.

Help put the driver first.

Join the Michigan research community and tell us what a better insurance experience should recognize.